Based in Seoul and Incheon, I lead media and advertising projects
and collaborate with various brands to create new experiences.
From planning and filming to post-production and delivery,
I design structures and workflows that allow both the client and the team
to stay focused on achieving the best possible outcome.
With a background in adaptive problem-solving and clear communication,
I’ve consistently delivered stable project execution in fast-changing environments.
By experimenting and executing in real-world conditions,
I continue to search for better ways to work.
I don’t just fix visible symptoms — I first study the structural cause and define the direction of the goal. This reduces unnecessary iterations and waste, allowing us to design the most effective strategy, even when producing similar outcomes.
With experience across visualization, user experience, server infrastructure, and media production, I bridge communication between designers, engineers, filmmakers, and public-sector experts. I help cross-disciplinary teams understand one another and produce practical, executable results.
Anyone can come up with ideas, but true value lies in delivering results that actually work on time. I take ownership of projects by planning timelines, anticipating risks, testing outputs, and ensuring a finished, reliable outcome.
Led a viral marketing campaign for LG’s BestCare Ceiling Air-Conditioner Cleaning Service. The campaign resulted in a historic milestone: for the first time, B2C revenue surpassed B2B revenue.
Doubled the subscriber base from 40K to 90K, achieving over a 900% increase in average organic viewership through strategic content direction and media operations.
Produced monthly promotional content honoring historical independence activists and distributed it across multiple media channels for national public outreach.